Wallace Electronic Sales
Company Resume
Geography.
Wallace Electronic Sales represents Manufacturers in NC, SC, TN, MS, AL & GA.
Sales Management & Marketing
Ongoing review of inside and outside action items and opportunities
Monthly sales conference calls
Monitor and analyze open business opportunities
Proactive marketing programs – email campaigns, marketing videos, LinkedIn posts to promote principal products and services.
Outside Sales team use iPads to enhance delivery of valuable content on sales calls in an immediate format – capability to conduct video conference calls with principals
Territory Management Details
Use POS (point-of-sale) and commission detail reports to help identify new opportunities and gather new customer profiles – lead generation
Review coverage of top accounts for each line by territory on a regular basis
Filter open opportunities and accounts by region to assist in outside sales call planning
Monitor call activity through territory call report – market segments, territory and account coverage, principal focus
Pipeline reports are easily generated and forwarded to principals regularly
Process allows for complete and professional coverage of a wide ranging territory in terms of both geography and customers
Lead and Opportunity Management
All leads are reviewed by inside sales. As required, assigned to the appropriate outside person for visit
All leads and opportunities are entered in our CRM system with calendar assigned follow up dates
Detailed reports on opportunities by customer or principal
Distribution Focus
National Distribution
•Multiple shared lines with the market leaders in distribution
•Long-standing relationships with brick and mortar as well as remote territory sales staff
Wallace Outside Sales
Consistently visit all branch locations – National and Regional Distributors
Support buddy calls for key and target accounts / branch training
Wallace Inside Sales
Strong tradition of customer service and support
First point of contact customer service support
Crosses, price checks, inventory inquiries, special pricing requests, technical detail, sample requests through the use of factory portals
Email Campaigns
“Wallace Advisor” emails – new product introductions, price changes, promotions
OEM Product Overview
Audible Devices
Chokes, Toroids, and Transformers
Crystals / Oscillators
Connectors / Cable Assemblies
Printed Circuit Boards
Membrane Switches / Overlays
Power Supplies & Cords
Metal Fabrication
LCD & OLED Displays
EMI & EMC Filter Solutions
Nylon Hardware & Thermal Pads
Markets Served
Industrial
Medical
Entertainment
Lighting
Energy Management
Communications
Military
Security
Consumer Electronics
White Goods / Appliances
Test & Automation
Maintenance & Inspection
Professional Development
ERA (Electronic Representatives Association) Educational Opportunites
Monthly Teleforums
Access to continuing education content
Industry management conference
Annual DTAM reporting - Track local territory industry trends
CPMR Certification for Management
Executive education for rep firm owners
Requires annual CEUs
Why Wallace?
Thorough and aggressive territory coverage
Aggressive Outside Sales Team
Targeted synergistic opportunities
Focused LinkedIn campaigns: posting content of value
Excel in communicating our principal’s value proposition
Strong distributor and end-customer relationships
Our field sales team has over 100 years combined experience in the electronics industry
Continually searching for creative ways to meet customer need through the use of technology
Exceptional Inside Sales Support
“Backbone” to outside sales team by supporting: samples. quotes, leads and literature
Generate NBOs
Exceptional Customer Service
Coordinate conference calls between customers and the factory
Strong relationships with our customers and principals
Large customer base
Excellent, well-qualified staff
Superior customer service and inside sales support
Diligent teamwork to maintain and grow our principal’s business
